This phrase refers to a specific line of outerwear sold by the retailer Target under its private label brand, “A New Day.” These jackets are typically positioned within a contemporary, affordable price point and aimed at a broad consumer demographic. An example would be a lightweight puffer jacket suitable for transitional seasons.
Private label apparel allows retailers to offer unique products not found elsewhere, potentially increasing customer loyalty and brand recognition. By developing its own brands like “A New Day,” Target can control quality, pricing, and style, contributing to a distinctive brand identity. This strategy enables the retailer to cater to specific market segments and trends, offering competitive advantages in a crowded marketplace. The introduction of “A New Day” reflects a broader industry trend towards retailer-owned brands gaining prominence in the fashion landscape.
