Optimal applicant tracking system (ATS) performance hinges on precise and varied language. Using a diverse vocabulary to showcase skills and experience helps portray a broader and more nuanced understanding of the required qualifications. For instance, instead of repeatedly using “managed,” synonyms such as “supervised,” “directed,” “oversaw,” or “led” can be employed to describe leadership experience. This avoids redundant phrasing while enriching the content.
This practice enhances the likelihood of a rsum passing automated screening processes. ATS algorithms are designed to identify specific terms relevant to the job description. Overusing the same terms can be interpreted by the system as keyword stuffing, a tactic that can negatively impact ranking and even lead to rejection. Historically, this has become increasingly important as online job applications became the norm and the volume of applications received by companies increased dramatically. Focusing on a variety of relevant terms allows the ATS to recognize a wider range of qualifications, increasing the chances of the rsum being flagged as a strong match. It also presents a more compelling and sophisticated picture of the candidate’s abilities to a human recruiter.
