Defining a specific consumer group for a product or service involves identifying individuals with shared characteristics, such as demographics, buying habits, and needs. For example, a company selling high-end athletic wear might focus on affluent consumers interested in fitness and fashion. This focus allows for tailored marketing strategies and efficient resource allocation.
Precise identification of this consumer segment is crucial for successful marketing campaigns. It enables businesses to tailor their messaging, choose appropriate advertising channels, and ultimately maximize return on investment. Historically, mass marketing approaches were prevalent. However, the increasing complexity of markets and the rise of data-driven strategies have emphasized the need for focused targeting.
